VP Data Platform - Analytics

January 1

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MediaRadar, Inc.

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MediaRadar, Inc. is an award-winning advertising intelligence platform designed to support media sales and advertising planning. With over 4 million brands and comprehensive contact information, MediaRadar is a go-to solution for media sellers and buyers, providing insights into advertising data across various formats. The platform is widely used in the media and ad tech industry for prospecting, media buying, planning, and sales enablement. MediaRadar leverages AI-powered solutions to deliver actionable advertising intelligence, helping users make informed decisions for better media mix and revenue growth.

ad sales intelligence and sales enablement

201 - 500 employees

Founded 2007

☁️ SaaS

📋 Description

• The Vice President, Data Platform serves as a member of the Product Leadership team and will be responsible for building and optimizing MediaRadar’s data engine. • In this role, you’ll complete MediaRadar’s build-out of a single data engine to collect, process and analyze all media, delivering comprehensive coverage and high-quality analytics that competitors cannot match. • You’ll accelerate the use of automation and AI to expand our data assets, improve quality and generate operational savings for future innovation. • This is a fantastic opportunity for an analytical, creative and strategic data leader to help drive the future of the advertising ecosystem.

🎯 Requirements

• Complete MediaRadar’s transition to a single data engine to collect, process and analyze all media, delivering comprehensive coverage that competitors cannot match • Define and execute on the vision for the future of the data platform, ensuring that it can scale to meet the business’s future needs • Partner with Operations to improve the productivity and speed of our data collection and data processing, using both automation and optimization of Operational tools • Drive a continuous improvement mindset: meet or exceed coverage, speed and efficiency metrics, and prioritize the roadmap and future investments to ensure that progress continues • Accelerate use of AI throughout data operations to allow MediaRadar to expand coverage and improve quality with fewer resources • Support MediaRadar’s continued investments in digital, video and social expansion, onboarding new data assets to support continued leadership in Media coverage • Ensure that all aspects of our data collection and data enrichment have clear quality metrics and quality monitoring processes. Partner with Operations and Development to proactively identify and resolve quality issues • Ensure that data pipelines into client delivery platforms operate at the speed and quality needed by clients • Ensure that our spend estimation models and other analytics deliver best-in-class results, especially as we transform and expand our digital and video coverage • Partner with Operations, Development, Product Management Segment Leads and Commercial to monitor and improve quality, and make effective quality versus efficiency/speed tradeoffs • Deliver the data and analytics roadmap on time and within budget, in order to support end-user roadmap launches and budgeted efficiency gains • Communicate progress, challenges, risks and opportunities to all stakeholders, including the segment leads, the MediaRadar leadership team and board • Proactively manage the long-term data roadmap, quantifying compelling business cases and managing tradeoffs • Partner closely with the leaders of Sell-Side and Buy-Side segments and Operations teams to unify the data and product roadmaps and make effective roadmap tradeoffs • Hire and mentor team members to ensure a best-in-class data product organization • Drive a customer-centric, efficiency-driven and continuous improvement mindset within the team • Implement and monitor adherence to best practices to drive efficiency in the SDLC, Operational process and analytical models and ensure deadlines and key benchmarks are met

🏖️ Benefits

• Medical, Dental & Vision Insurance • 401k with Company Match • Flexible PTO • Commuter Benefits • Gym Discounts • Summer Fridays