Director - GSD Regional Market Development

2 days ago

🇺🇸 United States – Remote

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

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Thermo Fisher Scientific

WebsiteLinkedInAll Job Openings

Analytical Instruments • Laboratory Supply Chain Programs and eCommerce • Laboratory Equipment • Lab Services • Specialty Diagnostics

10,000+ employees

Founded 1956

🧬 Biotechnology

💊 Pharmaceuticals

🔬 Science

Description

• Guide strategy and execution for the North American Regional Marketing Team, focusing on product launches, campaign execution, demand generation, and market development activities • Collaborate with product management across BU’s to develop and implement launch plans for new products. Set targets, measure outcomes, and iterate as needed • Develop strategies for existing products, refine positioning, and address driven threats • Find opportunities to drive demand and hold the team accountable for meeting targets. Understand and prioritize channels (Direct, Digital, Web) to deliver programs with desired impact • Segment markets and develop workflows to support strategic wins • Leverage customer feedback and voice of sales to advise roadmaps, application development, and marketing strategies • Lead the team responsible for planning the annual commercial meeting, coordinating with partners to ensure successful execution • Partner on GSD-wide initiatives to enhance awareness and demand in research, biotech/pharma, and clinical segments • Ensure good insight to channel and program execution and optimize return on investment on campaigns and improve marketing processes • Build and lead a successful marketing team, fostering professional development and continuous learning. Build and cultivate a culture of strong talent development

Requirements

• Bachelor’s degree in Science or Business; advanced degree preferred • 10+ years in a Life Science company with a strong record of leading teams • Proven success in marketing strategy, digital marketing, and market development • Strong interpersonal skills and ability to connect with diverse stakeholders • Experience in Regional marketing, including segmentation, competitive analysis, and digital channels • Skilled in driving outcomes in a matrixed environment with a focus on continuous improvement

Benefits

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs • Employee assistance and family support programs, including commuter benefits and tuition reimbursement • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount