Account Manager - Paid Social

December 7, 2024

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Lucyd

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Lucyd is a social advertising agency known as The Conscious Compound™ that specializes in cannabis, hemp, CBD, psychedelics, and adaptogens advertising. The company has developed expertise in navigating the complex landscape of Facebook and Instagram advertising for these industries, ensuring compliance with platform policies. Lucyd offers robust support for social media platforms such as Meta, Google, and TikTok, helping clients maintain live and effective advertisements. The agency prides itself on its ability to use direct language in ads while adhering to platform guidelines, and has managed over $1 billion in ad spend. Lucyd works with leading brands to amplify revenue through new customer acquisition and provides a range of services including web development, conversion rate optimization (CRO), and creative ad solutions.

11 - 50 employees

🤝 B2B

🛍️ eCommerce

📱 Media

📋 Description

• Act as the primary point of contact for clients, providing day-to-day communications, insights, and performance reports. • Facilitate and lead regular client meetings, bringing in internal specialists as appropriate. • Manage tasks across internal teams (strategy, creative, and analytics) to ensure smooth project execution and alignment with client goals. • Develop project timelines, set clear expectations, and proactively manage workflow to avoid bottlenecks. • Present ideas and campaign results to clients and internal stakeholders in an engaging and understandable way. • Be the advocate for the client’s success and satisfaction internally. • As you see needs for the client, work internally to ensure they are met and support the Creative and Ads teams accordingly. • Recognize client risks (satisfaction or performance) and work to mitigate those risks. • Be the internal subject matter expert on the client, building strong relationships with them and understanding their goals, challenges, and industry nuances. • Manage a client dossier with all of the information and insight the advertising and creative teams need to serve the client. • Stay up-to-date on industry trends, emerging social platforms, and algorithm changes to ensure best-in-class service.

🎯 Requirements

• Proven work experience as an account manager (or similar role) in digital advertising (3+ years). • Experience managing Facebook advertising campaigns, having technical knowledge of ads (ex: comfortable inside the Ads Manager). • Proven track record in handling multiple clients or projects simultaneously, with a strong emphasis on timeline and deliverable management. • Exceptional communication skills, written and verbal, with the ability to simplify complex ideas and engage both internal teams and clients. • Proficiency in project management tools (Asana, Monday.com , or similar) and strong organizational skills. • Analytical mindset with experience using Google Analytics, social media analytics, and reporting tools to track and interpret data. • Excellent organization and time management skills. • Positive attitude and deadline-driven. • Ability to work within continental US Time Zones.