Marketing Operations Manager
December 9
Description
• Marketing Operations Manager (Remote, Canada) • About ZestyAI • ZestyAI is the leading property and climate risk platform for the Property and Casualty insurance industry. • Leveraging advanced AI and data science, we deliver unparalleled insights into property-level risk across the United States. • This hands-on role is perfect for someone who thrives in a fast-paced environment and is eager to make a meaningful impact. • Lead and optimize ZestyAI’s marketing technology stack to maximize ROI and enable scalable growth. • Manage and optimize marketing automation systems to execute campaigns, nurture leads, and improve engagement with prospects. • Partner with marketing, sales, and product teams to build and execute campaigns with accurate tracking and data integration across tools. • Own the creation of dashboards and reporting on marketing activity metrics, campaign performance, and lead conversion rates. • Maintain up-to-date documentation on Marketing operational processes and how our ecosystem of tools supports go-to-market needs.
Requirements
• 3+ years in a marketing operations role, preferably in a B2B SaaS or technology company, with hands-on experience managing Salesforce and marketing automation platforms like ActiveCampaign, Mailchimp, and Outreach. • Proficiency in Salesforce CRM administration. Familiarity with integration tools and analytics platforms. Advanced Excel or data manipulation skills are a plus. • Experience building and executing account-based marketing strategies, including segmentation, lead scoring, and attribution. • Strong quantitative skills, with experience tracking, analyzing, and improving marketing performance metrics. • Ability to manage multiple priorities effectively, with strong organizational skills and attention to detail. • Excellent interpersonal and communication skills to effectively work with cross-functional teams.
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