Director - CRM Strategy

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Rhythm

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Web • SEO • Paid Media • CRM/Email • Content Strategy

51 - 200 employees

📱 Media

☁️ SaaS

Description

• We are looking for a customer-centric Director of CRM Strategy to bring innovative thought leadership and data-driven strategic thinking to advocate for and support the customer throughout their respective journeys in consideration of overall business goals. • As the Director of CRM Strategy, you will be a leader in developing innovative, data-driven, multi-dimensional strategies and tactics to improve customer and business outcomes, bringing those strategies to life. • You will work on a broad range of projects to develop consumer, business, operating, and IT strategies, and will be the client’s trusted advisor from ideation to implementation. • Focus on the core business KPIs, develop and implement CRM programs that align to moments of need within the customer journey based on insights from primary and secondary sources. • Support omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer experience. • Engage in strategic storytelling to align and inspire a wide range of internal and external stakeholders. • Shepard your new or reimagined CRM strategies from inception through implementation. • Perform business capability audits to define CRM platform and tool gap needs. • Collaborate with the data and technology teams to conduct research, define points of integration, and construct a strategic path forward. • Surface business requirements by driving stakeholders and core team workshops. • Advocate for the customer while balancing competing business priorities and experience challenges. • Leverage performance metrics to understand and improve upon your CRM strategy in support of a frictionless conversion flow driving overall business goals. • Contribute to overall quality of the strategy team through opportunity sizing, business case development, and shaping activities and deliverable formats. • Manage existing CRM and Email team members and work to grow the team.

Requirements

• Experience defining and leading CRM strategy with an emphasis in the CRM, lead generation, loyalty, or nurturing space • A deep comprehension of common CRM platforms and tools • Exceptional creativity and problem-resolution skills in a dynamic, client-centered space • Experience with B2B, B2C, and multiple verticals • High attention to detail and ability to prioritize based on needs and time available • Strong writing, presentation, speaking, and persuasion skills • An entrepreneurial spirit and desire to strengthen and grow our CRM practice

Benefits

• Rhythm is an equal opportunity employer • We value diversity at our company • We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status